A Defunct Team And The Greatest Sports Deal Ever

Posted 4/15/18

50 years ago this month, the upstart American Basketball Association (ABA) played its first championship series.

This item is available in full to subscribers.

Please log in to continue

Log in

A Defunct Team And The Greatest Sports Deal Ever

Posted

50 years ago this month, the upstart American Basketball Association (ABA) played its first championship series. A colorful and dynamic league, the ABA was launched in 1967 and within ten years succeeded in forcing a merger with its rival, the NBA.

While some of the ABA teams were absorbed into the newly-expanded organization, others were simply dissolved.

But one of the entities tossed into the heap of basketball history, the Spirits of Saint Louis, ended up generating a jackpot return that would even light up Wall Street.

Branding a flashy and wide-open style of play, the ABA managed to recruit stand-out athletes like Julius Irving (Dr. “J”), Moses Malone, Billy Cunningham and George Gervin, all of whom would go on to become NBA Hall of Famers.

The ABA was popular with fans but struggled financially due to lack of TV contracts. Investors were able to pick up a squad at half the cost of an NBA franchise with hopes that a merger would raise the value of their assets.

In 1974, brothers Ozzie and Dan Silna, flush with cash from the sale of their textile business, bought the ABA’s failing Carolina Cougars for $1 million and moved them to Saint Louis.

Earlier, the two had tried but failed to purchase the Detroit Pistons. When the merger was later announced, the Spirits were also shut out from the expanded league. But as fortune had it, the Silnas would avenge their frustration and anger with the sports deal of a lifetime.

Exhausted from waging bidding wars for players and fans, the NBA finally relented to a merger in 1976. Of the seven ABA clubs still competing, only four were allowed in: New York Nets, Denver Nuggets, Indiana Pacers, and San Antonio Spurs.

One team, the Virginia Squires, had recently folded and the other two, the Kentucky Colonels and Saint Louis Spirits, were offered buyouts to disband. The owner of the Colonels accepted a $3 million takeout, but the Silnas held out for more.

The Spirits had accumulated a talent pool that leveraged their bargaining power. On the court, they employed All-Stars like Moses Malone, Marvin Barnes and Maurice Lucas. Their local play-by-play announcer was the young Bob Costas.

Since only 4 of 7 ABA franchises were accepted, the Silnas negotiated $2 million up front, plus a portion of TV broadcast revenues equal to 1/7 of the amount received by those 4 selected teams.

The kicker? The tenor of the contract would be “for as long as the NBA or its successors continues in its existence”- basically, in perpetuity.

Since TV earnings were insignificant at the time and all the relevant parties were anxious to launch the new league, the agreement was signed off in heat and haste.

But nobody, including Ozzie and Dan Silna, expected the NBA to explode as it did in the 1980’s and 1990’s, ushering in the modern era of lucrative TV contracts.

With the NBA growing to 30 teams, the 4/7 formula resulted in payments equivalent to 2% of the entire league’s broadcasting rights (4/7 x 1/30). The old owners of the Spirits were now collecting windfalls for a phantom team that had no payroll and no operating expenses.

Nearly four decades later, the cumulative amount paid out was estimated at $300 million. With more profitable broadcasting contracts set to be renegotiated, the NBA finally decided to settle out of their endless Silna obligation.

In 2014, the two brothers walked away with a conditional $500 million buyout, bringing their overall take from a defunct basketball team to $800 million.

The “greatest sports deal ever” would become as much a legacy of the ABA as its teams and players.

Other articles enjoyed: Philadelphia Warriors, NCAA corruption scandal, When UCLA Ruled Basketball, Tallest & Shortest, An NBA Experiment, WNBA going strong, Steffi Graf And A Tennis Year To Remember

SPORTS HISTORY MAGAZINE in DIGITAL

Summer 2020

Spring 2020

Winter 2020

Fall 2019

Comments

No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment

Shop For Our Books & DVD's

CURRENT ISSUE

WEEKLY SPORTS PUZZLE

View larger Puzzle archive


THIS WEEK

10 years ago

FOOTBALL September 27, 2010  George Blanda, NFL placekicker and quarterback, dies at the age of 83. Spending 26 seasons with the AFL & NFL organizations, Blanda was the longest-playing pro in football history and the oldest when he retired in 1976 at age 48. Putting tenures with the Chicago Bears, Houston Oilers, and Oakland Raiders, the Pennsylvania-born Blanda played under renowned head coaches Bear Bryant, George Halas, and John Madden.

20 years ago

TENNIS September 30, 2000  Tennis star Pete Sampras marries former Miss Teen USA, Bridget Wilson. The serve-and-volley master and his actress-model wife would have 2 children and reside in southern California. One of the all-time greatest tennis players, Sampras turned pro in 1988 and succeeded in accumulating 14 grand slams by the time he retired following a memorable US Open final victory in 2002 against long-time rival, Andre Agassi.

30 years ago

BASEBALL September 22, 1990  Andre Dawson steals his 300th base and is the only player other than Willie Mays to achieve 300 home runs, 2,000 hits, and 300 steals. An 8x All-Star and NL Rookie of the Year (1977), Dawson spent most of his 21 years in MLB with the Montreal Expos and Boston Red Sox. He set multiple franchise records with the Expos and was inducted into the Baseball Hall of Fame in 2010. Dawson retired with a .279 batting average and 438 home runs.

40 years ago

BOXING September 27, 1980  Marvin Hagler defeats Alan Minter at London’s Wembley Arena to claim the WBA, WBC, and ‘The Ring’ middleweight titles. The badly cut Minter was forced to concede in the 3rd round, setting off a brawl among spectators and compelling Hagler and his trainer to be escorted back to their locker room by a heavy police presence. The bout was Hagler’s first world champion title, which he would defend 12 times over the course of his career.