The First Super Bowl, Less Than Super
Officially called the “AFL-NFL World Championship Game”, the first Super Bowl match was little more than an inconsequential game fought between two bitter league foes, the established National Football League (NFL) and the younger American Football League (AFL). Dating back to its origins in 1920, the NFL had managed over the decades to fend off a revolving door of competing leagues, most of whom ran into financial problems before they could seize a slice of the pro football landscape. But starting in 1960, a reincarnated AFL that was bankrolled by the son of a Texas oil tycoon began to nip at the heels of the NFL. Six years later, the AFL would succeed in forcing a merger with its big brother, creating a single football behemoth with two conferences. Their inaugural faceoff on January 15, 1967, a clash of owner egos and league loyalties, became the launching pad for the Super Bowl.
It was on a summer evening in 1966 that the AFL and NFL announced their merger to the public. Team owners from both leagues negotiated the deal and commissioner Pete Rozelle endorsed it. The NFL and its traditional supporters at media outlets such as CBS and Sports Illustrated finally gave way to pressure emanating from the deep pockets of Lamar Hunt and his wealthy franchise cohorts. A businessman and heir to his father’s oil fortune, Hunt had coveted but was denied an NFL team of his own. He subsequently went off and launched a new league, which opened up new football markets where the NFL was absent, such as Boston (Patriots), Buffalo (Bills), Denver (Broncos) and Houston (Oilers).
While the older NFL was outdrawing the AFL in gate receipts, the AFL was able to outbid its rival for talent on the pitch. College stars like Alabama’s quarterback Joe Namath joined the New York Jets for a record $427,000 and USC’s Heisman Trophy winner Mike Garrett shunned the NFL and ended up with the AFL’s Kansas City Chiefs. By 1965, the upstart league was boasting 8 franchises and a $36 Million, 5-year TV contract with NBC. The actual merger wouldn’t crystalize until 1970 when the term ‘Super Bowl’ would also emerge and the iconic roman numerals would start appearing. But until then, as part of the arrangement, the two football organizations agreed to hold an annual match between the champions of each league. The first winning teams to take the field were the Green Bay Packers (NFL) and the Kansas City Chiefs (AFL).
Tensions ran high as the day of contention was approaching in the early winter of 1967. Not only had the Packers and Chiefs never played each other before, but Lamar Hunt, the founder and force behind the AFL, was also owner of the Kansas City Chiefs. Led by their head coach Hank Stram, KC posted a record of 11-2-1 and beat the Buffalo Bills 31-7 to receive an invitation to play at the inaugural AFL-NFL World Championship Game. The Packers finished their season 12-2 and were coached by the venerable Vince Lombardi who never experienced a losing season in the pros.
Before Lombardi joined Green Bay as their head coach in 1959, the franchise had posted an NFL worst record of 1-10-1. The future Hall of Famer turned the team around and secured 4 NFL titles by the time they faced Kansas City. Despite the Packers being favored by 13½ points, Lombardi and his dynastic squad were under enormous pressure by the NFL to outperform Lamar Hunt.
At stake was more league politics and ego than fan enthusiasm and individual team trophy. Almost as an after-thought, the Los Angeles Memorial Coliseum was hastily picked six weeks earlier as the venue for the match. Tickets for the AFL-NFL showdown ran between $6 and $12, but only 2/3 of the stadium’s 93,000 seats were filled. More spectators had shown up a month earlier to watch the Packers take on their hometown LA Rams. The 75-mile radius TV blackout around Los Angeles also angered fans who found the top-tier tickets too expensive and refused to attend.
Having played in separate leagues with some nuanced differences, the league adversaries showed up on game day with their own balls. Kansas City used the AFL’s narrow and ¼ inch longer Spalding football that threw better, while Green Bay played with the NFL’s fatter Wilson ball that was more kickable. While the head referee was an NFL veteran, the rest of the officiating crew was comprised of a combination of NFL and AFL referees. Both leagues were also followed by their broadcasters, a media rivalry in its own. CBS telecast the NFL and NBC covered the AFL. On the ground, their TV trucks were even separated by a fence as they simultaneously transmitted the game to their respective audiences.
The Packers ended up winning the game 35-10. Len Dawson, Chiefs quarterback who led both leagues the previous years in scoring passes, managed only one touchdown throw with 16 of 27 completions and 211 yards. The Packers’ Bart Starr earned the game’s MVP award with 2 touchdowns and 16 of 23 successful tosses on 250 yards. By the time it was all over, Lombardi’s Packers played a better game but the spotlight was on the NFL, which emerged triumphantly in the inter-league battle for football supremacy.
Assigning little importance to the game itself or the value for posterity, both NBC and CBS deleted their tape footages of the match. It was common practice in the television industry back then to re-use tapes because of the high costs of procuring new ones. With the help of NFL Films, it wouldn’t be until 2016, or 49 years later, when all the available film fragments were finally sourced and stitched, and the epic game remastered in its entirety.
BASEBALL July 13, 2010 The NL beat the AL 3-1 in the All-Stars exhibition game. Held at Angel Stadium of Anaheim in California, the game was preceded with a short memorial honoring George Steinbrenner who had died early that morning. The AL fielded the likes of Derek Jeter (SS-Yankees), Ichiro Suzuki (OF-Mariners) and Mariano Rivera (P-Yankees), while the AL brought out David Wright (3B-Mets), Albert Pujols (1B-Cardinals) and Roy Halladay (P-Phillies).
SOCCER July 2, 2000 France defeats Italy 2-1 at the UEFA European Championship. It was their 2nd title at the quadrennial extravaganza, which has been held since 1960 to determine the continent’s best national team; Germany and Spain are tied at the top with 3 wins each. One of the most exciting finals in tournament history, France equalized a goal in the closing minute of official time to send the game into overtime and then land a ‘golden goal’ in sudden death.
TENNIS July 7, 1990 Martina Navratilova claims a record 9th Wimbledon singles title after defeating her American opponent, Zina Garrison, 6-4, 6-1. It was Navratilova’s last career grand slam singles after compiling 17 victories since her first one at Wimbledon in 1978. Considered one of the greatest female athletes in the game, the Czech-born and U.S.-naturalized tennis star was ranked No. 1 in singles for a total of 332 weeks, and No. 1 in doubles for a total 237 weeks.
BOXING July 7, 1980 Larry Holmes knocks out Scott LeDoux in the 7th round to retain his WBC Heavyweight title. It was the 35th professional and undefeated bout for the Georgia native who swung one of the fiercest left jabs in boxing history. Holmes battled the greatest heavyweights of his era and he would defeat Muhammad Ali in the 10th round just 3 months after his encounter with LeDoux. The “Easton Assassin” retired in 2002 after posting a career record of 75-69-6.